About “AJINOBOY”

Let’s get to know “AJINOBOY”

1. What is the character?
   His name is “AJINOBOY”, and he is the mascot character of our product “AJI-NO-MOTO®”. He is a chef with a deep knowledge of cooking, health, and Bengali tastes. The red hat on top of his head holds such knowledge. It has two flags on its shoulders that symbolize Japan and Bangladesh’s relationship. Moreover, it’s part of a happy family with very friendly gestures toward children.
   
   
2. What does he do?
   He brings “AJI-NO-MOTO®” to households for making daily cooked meals delicious and conveys the message Bangaliyana Shadey “AJI-NO-MOTO®”. He also helps to enhance familiar taste more delicious with “AJI-NO-MOTO®”, and support housewives to cook more tasty and delicious food for their family.
   
   
3. How is it related to this product? / How does it work for the product?
   Being a chef, he has knowledge of food, ingredients, recipes, and the cuisine enjoyed by Bangladeshi people. So, he knows how “AJI-NO-MOTO®” enhances the taste of our food and adds an umami flavor to it. As “AJI-NO-MOTO®” is made from 100% natural ingredients like Sugarcane, and Cassava, so he also spreads the message that “AJI-NO-MOTO®” is not harmful to health.
   
   
4. Is the religious aspect related to the character?
   It is a character that doesn’t represent any religious value rather it’s a friendly character that is a part of a happy family and encourages your children to eat Bengali-styled everyday food and both the restaurants and households can present more deliciousness with Bangaliyana Shaad.
   
   
5. Where can we see this character?
   This character can be found in our new TVC, which is available on our official Facebook page and YouTube channel.